Today search engine optimization is one of the high demand skills globally, and DA-PA is playing a very important role in that. Now a question arises, What is DA-PA? and how to improve the domain authority or DA-PA of your website?
So today we will know all about, DA-PA of a website.
What is the DA-PA of a website?
DA stands for “Domain Authority” and sometimes it is also known as DR (Domain Rating) and PA stands for “Page Authority”.
Domain authority is a score or metric developed by moz.com that measures or predicts the rank or your domain and subdomains in the search results, and Page Authority (PA) measures the same of an individual page or post.
You may also like these:
- What is Digital Marketing? Its History, Benefits, Types, future 2020? full guide
- What is On Page SEO? Definitive guide 2020
- List of Article Submission Sites to get Do-Follow backlinks
- Post Anatomy: The perfect blog posts writing guide in 2020
- 10 SEO Tips to Boost Website Traffic instantly in 2020
Domain Authority tells the search engines how well your website is performing in the search results.
It also reflects how popular, trustworthy and engaging your website is.
What is Domain Authority (DA) score?
DA Score is a type of mark out of 100 given to the domains by the online DA-PA checkers.
These marks are depends on very factors:
- search engine visibility of your domain,
- domain age
- bounce rate,
- your organic CTR,
- page speed,
- content quality, and much more
categories of websites that score domain authority between:
- 0-40 (Below average)
- 40-50 (average)
- 50-60 (good)
- 60-above (excellent)
Well, it is hard to say that we know the actual DA of a website because Google and other major search engines don’t reveal their ranking algorithms publically, so that’s why DA is just a prediction.
That means it is useless! absolutely not it works and very helpful for website owners.
The incoming links to a website from the websites having domain authority above the 40 are known as high DA backlinks.
These backlinks are working as a vote that counts by search engines to rank your website.
Many website owners pay thousands of dollars to get high DA backlinks for their websites.
But don’t worry you don’t have to pay, I have already wrote an article for that i.e. Get 20+ High-Quality Backlinks for Free
Why does the Domain Authority matter?
The domain authority has play an very important role in ranking your website.
DA help the search engine to find your website very quickly.
Websites which have high DA will generally secures high ranks in search results.
If you have very rich content but your competitor doesn’t have that type of content but has the high DA than you, then there is a lot of chances of your competitor to rank above than you.
This is all due to the high domain authority an that’s why domain authority matter!
You can check the DA of a website by finding the number of unique domain links to that website and vice versa.
Oh! I think it is a little bit difficult to understand. 😀
In simple words, the Domain of both websites matters from where the link is coming and to whom the link is going.
Or you can leave this and move to the online free tools to check a DA of any website.
There are lots of online platforms from where you can check your domain authority.
Some of them are listed below:-
- Check SEO Metrics – Moz
- Domain Authority Checker
- DA-PA checkers
- The Hoth
- Over the top SEO tool
Afterall we come to our main topic!
There are no specific way or technique to improve domain authority and not any specific announcements by search engines regarding this.
But still, we have to believe and focus on our domain authority to rank our website & get tons of traffic.
At the beginning of this article, I was told you that DA reflects how popular, trustworthy, and engaging your website is.
The techniques, tips, or ways I’m giving to you all are interconnected with each other, let’s see how!
High DA = Popularity = High Rank = Trusted website = High traffic comes form Good SEO
If I simplify this, our today’s topic is about DA but in the above example, we see their relations and come to know how SEO is important for high DA.
So, for high DA, you have to focus on your on-page, off-page and technical SEO.
Link your related pages or posts with each other on the relevant anchor text.
I prefer this point to be most most most important for high domain authority.
I’m saying this because of Wikipedia.
Wikipedia has more than 1 Billion pages, and secure almost 1st rank in search engine result pages (SERPs) with 100 domain authority.
Then I start analyzing wiki, and I see its deep-linking structure.
That’s why I say this method is most important!
Create exceptional content
The Internet is filled with data, blogger upload millions of posts daily.
So, give search engines a reason to rank your post or page by creating an exceptional content.
The leading search engines give preference to high-quality backlinks only, which means you should focus on the quality of backlinks rather than quantity.
You may also like this: 20+ High-Quality Backlinks for Free
Not only backlinks (inbound links) but outgoing links (outbound links) also matters.
If you link your page to a dull website, which not a good signal to the search engines.
So, focus on your outgoing links too.
Link to relevant content
Whether it is an internal linking, backlink, or outgoing link, always try to link to the relevant content. This would be good for your ranking and SEO also.
You may also like this: How to speed up your website for more traffic?
Fix Broken Links
Broken links are the signal of useless content.
So make a time slot in which you fix the broken/dead links only.
If you are running on WordPress then you can use plugins like BrokenLinkChecker
Maintain website reputation
You can Maintain website reputation by following search engine’s policies.
It means that you do not post copied content and hacking content, do not link your website to a porn website, avoid pop-ads and malicious redirection, etc.
Improve page speed
High DA is useless without a good page speed.
Page speed enhance the user experiment and maintain your bounce rate.
Domain age matter
I always put this tip in each and every SEO article, because spams kill the domain reputation which is more important for your website.
For this try to avoid third party comments plugins, use recaptcha or human verification.
As in the above point we saw the role of domain-age in DA.
If you follow these ways and steps, I’m sure that you will get its results very soon.
This website (My Inquisitor) is also a new website, it was started in March 2020. I implemented these tips on this website.
If these techniques and tips work then please let me know in the comment section.